GTM Workshops

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GTM Workshops

Monday, June 15, 2020 From 8:00 AM to 11:30 AM

Event Details

Workshops SESSION 1 (CET 08:00-11:30) :

Day 1:

1 - Maximise customer data mileage - India: Using social and professional networks data to drive customer centricity.

3 - CFT leading a customer-centric planning - MIDI: Using CFT to collect structured/efficient way insights has been very successfully implemented in MIDI during COVID 19 period.

Day 2:

17 - Content Planning and Optimization - Marketing - Dummy: Dummy

19 - Content Planning and Optimization - Medicine - SEASK,META: Due to the current outbreak, the digital approach has risen to a new level of importance. During this breakout session we would like get your input on “Content Planning & Optimization in Medicine” on how & what we deliver as valued assets for the right HCP, in the most appropriate channel at the right time to obtain the best impact. What worked well, what could be improved or should be stopped.

Day 3:

33 - Make Campaigns Great Again! - India: Considerations for brand managers and marketers on how to keep your customer engagement great in this post-COVID era.

41 - Added value project in times of COVID-19 - Spain: Agile implementation of a Psychological Support Program for HCP.

Workshops SESSION 2 (CET 15:00-18:30) :

Day 1:

4 - Stay calm and ask the CFT - US: Demonstrating agility in getting actionable customers insights by leveraging Customer Facing Teams

6 - Minding our biases - Canada: Are customers more receptive to engaging with us than we think?

Day 2:

18 - Content Planning and Optimization - Marketing - Dummy: Dummy

20 - Content Planning and Optimization - Medicine - ROPU SA: Due to the current outbreak, the digital approach has risen to a new level of importance. During this breakout session we would like get your input on “Content Planning & Optimization in Medicine” on how & what we deliver as valued assets for the right HCP, in the most appropriate channel at the right time to obtain the best impact. What worked well, what could be improved or should be stopped.

Day 3:

34 - Make Campaigns Great Again! - India: Considerations for brand managers and marketers on how to keep your customer engagement great in this post-COVID era.

40 - Virtual Launch, OFEV in PF-ILD - US: Learn how the US OFEV marketing team turned a full planned launch into a new virtual setting in less than 5 days due to the COVID lockdown.