Workshop Market Orientation
Do You Really Know Your Clients?
Everyone thinks they know their customers very well, but is that actually true? In today's rapidly evolving business landscape, understanding your clients is more crucial - and more difficult - than ever.
"Chances are, marketing at your company is harder now than it was just a few years ago."
In this masterclass Íñigo Gallo - Associate Professor of Marketing at IESE Business School - will guide you through practical techniques and innovative approaches to truly comprehend and anticipate your clients' needs and preferences.
This masterclass will delve into the essential aspects of market orientation, offering invaluable insights into customer-centric strategies that drive success.
What You Will Learn:
- The fundamentals of market orientation and its importance in modern business
- Techniques to gather and analyze customer data effectively
- Strategies to align your business offerings with customer expectations
- Real-world case studies demonstrating successful market-oriented approaches
- Interactive Q&A session with Inigo Gallo to address your specific queries
Join us online on Wednesday 13th november 6.30pm and gain a deeper understanding of your clients' needs!
Participation is free and dedicated to Young Professionals AHK Italien. The event will be held in English.
